Britain launches a major campaign against obesity

The British government is launching an extensive three-year campaign against the broadcasting of obesity. In the event that the action will not succeed, the government is prepared to consider regulatory measures in the food industry. Change4Life campaign through television, magazines and billboards seeks to motivate Britons to decide for healthier lifestyles. The government has decided to act in response to the alarming increase of obesity in the country, especially in the pediatric population. According to experts, will be obese by 2050 to 40 % of British children and suffer from nine out of ten adults. Ministry of Health efforts to reduce obesity favors cooperation with food producers and supermarkets before introducing legislation. In cooperation with the manufacturers have already made progress for example in the labeling of fat content and salt. From the state budget goes the 75 million pound to campaign. The remaining provide 35 fitness product manufacturers and supermarkets, advertising agencies and food companies. According to critics, who in the fight against obesity promote regulatory measures, it is not good participation of large companies in the campaig.


jana batorova